• Holly Courtney

Data Collaboration, it's as easy as API.

What is an API?

API is the acronym for Application Programme Interface is a process/system that enables two applications to talk to each other. APIs are capable of processing data from one system and carrying out any necessary translations or transformations to be used in another system or process.

Security & APIs

Security is important in any aspect of an online business, especially for connecting services and transferring data. APIs if used correctly are one of the safest ways to transfer data between business teams, processes or external organisations. Losing data can have serious risks to an organisation however often in 2021 we look to provide external access to our data.

Not all data is the same and depending on requirements should be protected using different levels of security. If your API connects to a third party application, it is important to understand just how that app is funnelling information back to the internet.

E.g. ‘maybe you don’t care if someone finds out what’s in your fridge, but if they use that same API to track your location you might be more concerned.’


API keys are useful in the way that it can aid in controlling and limiting the scope and behaviour of your APIs. For example, you are able to exclude a user's access, group others and apply limits to the duration of access for some, allowing for a fine-grained control over who is allowed access to the data content.

Origins are an additional level of access that restricts API access to certain IP addresses or domains. This acts as a double level of certification, thus you would need both the API key and be using the specified network or domain to gain access to the API.

Public Access is useful for data that can be made publicly accessible. This is useful for non restricted data and can provide an easy way for customers or users to access information from your business.

What enabling APIs can do for you...

1. Automation

APIs, enable automation, removing any unnecessary manual processes. Through APIs work flows can be streamlined and become more productive. Focusing on the flow of data via APIs removes the reliance on temporary measures such as RPA which are bridging the gap with complex/legacy tech.

2. Flexibility

APIs can access many areas of business data, simplifying the delivery of services and information. They allow systems to distribute information and services to new audiences, which can be personalised to create custom user experiences.

3. Efficiency

APIs content is always dynamic and is available for every channel. It allows it to be shared and distributed in many ways simultaneously. APIs allow content to be embedded from any site or application with ease. This guarantees more fluid information delivery and an integrated user experience.

How can Configur provide you with effective APIs?

Configur Codex makes implementing APIs across your organisation a breeze. Unlike legacy or more developer focused platforms, Configur Codex supports connections from multiple platforms, created in a few clicks.

All of the security aspects and features mentioned in this blog post can be applied to data being worked on by your business teams, managers or developers.

We use a combination of Configur Codex's form capabilities and APIs at Configur for our customer support. We have an Alexa skill, form and chatbot all available for our customers to be able to log any support tickets/questions they may have. All data is updated in realtime and fed into the same database.

Our support team and managers are then able to view the data within their own portals. The support staff have detailed information for each query and our senior team are able to view the high level statistics in real time.

This is the flexibility many businesses require and since joining the team I can't believe of simple it is to use even from day 1.


Holly Courtney

Digital Marketing Coordinator

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